As your business grows and develops, so should your logo. Look at the industry-leading brands of the world, for example. You’ll notice them updating their logos every so often to ensure they’re keeping the face of their brand fresh and relevant.
Interested in learning when and why you should give this vital aspect of your brand a facelift?
Have a look at our four reasons why you may need a new logo, below:
Your Logo is Tired
Was your company formed many moons ago? This point could be particularly important for you, if so. Maybe you feel attached to your current logo as it was the one you started your venture with. But it may no longer be relevant to your brand image and values. Maybe, in an ever-changing world, your logo sticks out like a sore thumb amongst your competitors for seeming dated or tired; potential customers may even be deterred by this.
Like most things in design, there are trends that influence how logos look. If your logo design was inspired by one of these trends, then it’s most likely no longer trendy, and it may be time for a refresh.
Your Business is changing
No company stays the same forever. This means your logo may no longer reflect what the brand actually does.
However, whilst brands often do have to evolve over time with new services, products, and competition – as well as industry changes- a logo re-design can often help a business move in a new direction and stay ahead of the curve.
As mentioned above, industries are constantly evolving. Whether it’s consumer behaviour, trends, supply and demand, social issues, or government regulations, there’s a plethora of factors that impact the market and your brand. Changing business models is a way brands keep up with these shifts. As a result, a new logo is often deployed to support such change to better reflect the new business model
It’s Overly Complex
When you think of some of the most iconic brand logos, they’re often simple in design and colour scheme, and always instantly recognisable.
Simple logos are memorable and can look good everywhere, including on websites, social media and even shipping labels. Have a think about some iconic brand logos such as McDonald’s or Nike; they all have one thing in common… simplicity!
Interested in a brand refresh, new logo, or website? Get in touch today to discuss how we can help your business grow!