Falkirk’s first 100% plant-based venue, The Wooer, was opening its doors to the public on December 12th 2019. On the lead up to the grand opening, Crunchy Carrots was brought in to run a six-week organic Social Media Campaign. The campaign consisted of managing The Wooer’s Facebook and Instagram channels as well as on-site visits to take professionally photographs of food, drinks, staff, the venue and customers. We also were tasked with filming two promotional videos.
It was crucial to get off to a good start as The Wooer’s Facebook page was created from scratch with zero page followers. Another vital component of the campaign was the information of plant-based products. The team at Crunchy received a brief education of the industry to make sure the campaign content was factual and consistent in tone and the desired message. We needed a catchy tagline that would be easily remembered and referred back to in every post, the outcome of this was the “Not Just for Vegans” tagline and hashtag, which was used throughout the entire campaign. The success of the campaign was exceptional. On the lead up to opening of The Wooer and the weeks that followed, the engagement and reach of organic posts exceeded the initial projected statistics. Overall our client was over the moon at the ROI of the six-week campaign. Crunchy Carrots continued to offer support The Wooer after the campaign came to an end.