At Crunchy Carrots, there’s not much we enjoy doing more than taking on a client’s social media and seeing the great results that come with strategic, focused, and engaging content across various channels. Well, working with our pals at The Village Dental Surgery (VDS) was absolutely no different!
Since beginning our partnership, us social media geeks at Crunchy Carrots have relished creating and managing their social media presence from scratch, adding another dimension to a business that’s beloved in its community. This gives their clients another great opportunity to learn more about the people behind The Village Dental Surgery.
More than ever, people appreciate businesses that have roots in their community, that add an aura of positivity to the area, and that they have a personal connection to. Well, this is one of the many great things about VDS, and something that we wanted to reflect in their social media output.
We initially set up a Facebook account for the Village Dental Surgery, working closely with their team to provide a unique blend of entertaining and educational content for their audience. This includes facts and information on dental hygiene, behind-the-scenes glimpses of the team hard-at-work, and personal milestones and achievements.
This went down a treat, with the Dental Surgery quickly establishing a strong social media presence amongst their client base, across Cumbernauld and beyond. People were loving getting to see another side of the Village Dental Surgery team – through great, engaging content – that they know and love. ‘So, why not jump onto some other social media channels to show off the best of the VDS?’, we all thought… So, that’s exactly what we did!
We got to work on creating another social media channel from scratch for them; this time, it was the turn of Instagram. This is another channel that’s perfect for the style of content we wanted to create for them. Again, this includes a wide range of output that can tap into cultural and industry-related trends to give their followers real value for… well, not money, but value for their follow for sure!
Alongside regular posts keeping the audience updated with the latest goings on at the Village Dental Surgery, we’ve kept things fresh by providing occasional blog posts. This gives their clients something feature length to sink their teeth into…and hopfeully they brush and floss afterwards!
Working hand in hand with our top-drawer social media content, VDS also opted for Crunchy Carrots’ great photography services to properly bring their channels to life. This included headshots of the team which, as we’ve mentioned, was a major component of adding a personal touch to the business; something that’s clearly valued by their online following.
Such is the relationship between the Village Dental Surgery and their exisitng clients, we’ve been able to develop their social media channels in an exlusively organic way. This meant being able to reach a wide audience to raise awareness of VDS – and ultimatley bringing in more clients – without utilising paid advertising. This was, of course, a huge bonus for them as it meant they got proper bang for their buck when it came to promotion.
Interested in running a similar promotional campaign for your business? With our team of experts, we’ve got the know-how to get you more bang for your marketing buck.
So, whether it’s search engine optimisation, marketing strategy support, graphic design, or social media management, we’ve got it covered! Crunchy Carrots is the perfect one-stop shop for any of your digital marketing needs.
Get in touch today to discuss how we can help your business grow!