With the negative impact of lockdown affecting so many businesses at the moment, it can be extremely frustrating for many companies not being able to operate the way they are used to. You may also feel lost in what you can post online!
With more time available at your disposal, you can knuckle down and finally start to expand your social media knowledge and learn what content works and what doesn’t.
Here are 4, easy ideas to get you started:
Now is the time experimentation with different types of content such as video. It doesn’t necessarily need to be professionally produced, even a short video from an employee showing off a brand-new product or service can be engaging to your audience. Social Media rewards authenticity.
Try Social Media Functions
Try to get to know and utilise the various social media functions there are available and see which ones work for you. For example, come up with engaging polls to gauge some product feedback directly or use them purely for entertainment purposes.
Spend more time listening and researching what’s going on in your industry. Study your metrics and write a content calendar for the months ahead while you have the time. Find out your industry’s leading influencers and engage with their content.
User Generated Content
Get your customer involved and encourage as much user-generated content as possible. Whether that be competitions for best photos and videos, customers have more time on their hands, spending more of their time on social media and are more likely to engage with your channels.