TOP TEN DIGITAL MARKETING TRENDS FOR 2022
After reading tons and tons of articles, we have compiled a list of the best digital marketing tips and trends to try for your brand in 2022.
Research your competitors
Don’t get left in the dark when it comes to your competition. Get to know what they’re up to with their digital marketing strategies to ensure you’re one step ahead (sneaky I know). A quick search on Google will reveal their deepest, darkest secrets. We know you want to look!
You’ll be able to see what digital marketing tactics your competition uses as well as their blog content, services and any online reviews. It’s a dog eat dog world in the universe of digital marketing, making it vital to be prepared to counter their jabs, or at least learn to duck.
Content Content Content
Want to know the secret to a great digital marketing strategy?
It is as simple as writing great content!
Writing a blog can keep customer engagement high and even drive sales! This means you can write about your business, your expertise and any other relevant topics in order to inform customers, which is cool considering blogging is also promoting your business!
High quality written content is effective when it comes to increasing website traffic and is a cost-effective way to get your content ranked in the search engines!
Sustainability is more popular now than before the pandemic. People expect brands to make sustainability in their daily lives more accessible. Customers are looking for brands to adjust their products and services without adding another step to their purchase journey. For example, Google Maps now has sustainable options which makes eco-friendly travel routes the default.
It is up to marketers to show how their brand is overcoming sustainability issues such as reducing waste from stock deliveries and returns. Take the extra step to go green and customers will love you for it!
I Saw it on TikTok
It’s true: TikTok has rapidly evolved from being a “dancing app” into something that brands need in their digital marketing strategy.
Social shopping is set to explode in 2022 as social platforms are working behind the scenes to allow customer payments on apps to create a consistent customer experience. The reach for brands on TikTok is a lot higher than on Facebook or Instagram.
Don’t be afraid, TikTok may be new, but it is not hard to use. Home to 800 million users, if you want to stay relevant, you need to get your brand in front of those eyes.
Video Remains on Top
Video is set to replace images as the dominant form of communication.
It is not new news that video is a popular and effective digital marketing tool. Research shows that video provides a strong return on investments with 27% of marketers saying video provides the biggest ROI.
Don’t stress if you haven’t got started on video marketing, it is not too late! There are endless ways to incorporate video into your marketing strategy – not just on TikTok but also on YouTube and Instagram (and many more). It doesn’t have to be expensive and complicated. In fact, it can be downright easy once you get used to it.
Influencers Will Continue to Grow
Are you thinking, “influencers? You mean teens with loads of followers getting paid to pose with a product?”
Yes, but it is so much more than what meets the eye.
Influencers are great for building brand trust. Influencers have spent ages growing their audience based on their niche. Therefore, their audience knows that their favourite influencer is backing a product or service, that it must be worth trying.
Influencers can save you a lot of time and money with their ability to target specific demographics in different places and times.
Make it Mobile User-Friendly
Mobile marketing has become quite the buzzword this year.
And it is true that they say people are using their smartphones daily to stay connected, research products and make purchases – why wouldn’t you want to ensure your business was equipped to operate smoothly on mobile platforms?
Get Inclusive and Authentic
Customers look for brands which align with their morals and practice what they preach. It is important to remember that inclusivity is not a gimmick and that if it is treated as such, customers will see right through it!
Representation matters, and if you’re seeking loyalty and lifelong respect from customers, you have to be authentic. Having diversity in marketing efforts and products and services allows all individuals and groups to see themselves in your brand.
Sorry SEO haters, it isn’t going anywhere anytime soon.
SEO is a fundamental part of any marketing strategy which isn’t going anywhere. In 2022, SEO is still going to be important for sourcing new businesses and traffic for most companies.
Changes in SEO mean that more keywords used will allow for a featured snippet. Snippets are displayed in the first result on the search engine and will show a small part of your article. These featured snippets will increase the number of clicks to your website as well as help your credibility.
The Metaverse is Vast and Exciting
After coming to the attention of many business owners in 2021 thanks to Facebook, the meta verse is essentially a 3D version of the internet (no biggie). The Metaverse has already made its way into the gaming sector on gaming platforms such as Minecraft and Fortnite.
It’s still early days, why tap into it now? Well, just like any trend, its best to get in early! According to research, in 2023 there will be 65 million people using VR and 110 million using AR every month! That’s endless possibilities for the next generation of young people.
We hope you enjoyed reading our lost of the top trends you should adopt into your digital marketing strategy in 2022. Most of these trends are here to stay, so best get on board early to avoid playing catch up. What trends are you going to adopt into your marketing strategy?