So, you’ve got your business, have an idea of your brand, and the audience you want to capture — but what about your social media strategy? You might not really think about your social media output and where it fits in with your business.
Maybe you reckon the benefits of well-nurtured social media channels aren’t worth the time and resources that you’d put into managing them. You’re maybe even wondering whether your business needs an active online profile at all (spoiler alert: you do).
Well, allow us to explain why consistent, on-brand social media output is vital to your business, why you should take it seriously, and how Crunchy Carrots can help you!
Expert know-how
Like hiring a plumber to fix a leak, or a mechanic to service your car, outsourcing social media management brings that expert level of knowledge and experience that you need to take your business to the next level.
Of course, you could write and schedule your own tweets, shout about your latest successes on Facebook, and maybe even take some nice pictures to go along with that; but do you have the time and know-how to create and sustain an attractive, professional-grade social media campaign?
No? Well, step this way!
Crunchy Carrots provides fresh, forward-thinking social media management, first-rate photography and videography services, as well as punchy and engaging writing to capture what your business is all about — You press the button, we do the rest!
Where your business meets the world
You might be thinking now, “Okay, so handing over the reins to a professional team will improve our social media content. So what?”
Well, you shouldn’t overlook the massive role your digital profile plays in how you’re seen from the outside, looking in. The style and quality of your social media output is – these days – as important as a business card. It allows both new and existing customers to explore your brand and everything that you have to offer.
State of Play
In a world of streaming television, movies, and music, our exposure to advertising is much more limited than it once was. With that being said, it’s also true that we see a lot of promotion on social media these days and – according to a Sprout Social’s ‘State of Social Media’ report – 55% of customers learn about a brand or company through social media.
So, you know that traditional advertising isn’t as effective in a post-internet world and that modern, targeted social media campaigns are the order of the day; but why?
One major advantage that social media has over other mediums of marketing is interactivity.
TV and radio marketing, billboards, and ads in newspapers are all very well and good, but it’s one-way traffic between the customer and the business. A strong social media presence gives your audience the opportunity to engage with you in a meaningful and mutually beneficial way. You can get feedback on what you’re doing well, what customers would like to see from you, as well as being able to nourish the relationship with your audience in a much more accessible way.
Outsourcing vs In-house
By now, you’re probably wondering if it would be more economical to hire a new employee to take care of this part of your business than outsourcing it. We don’t think so, but let us tell you why…
It’s likely to be much more cost-effective to outsource this work, rather than spend time and money on recruiting a new employee to do it instead.
This is because, with us, you get a ready-for-action team of experts with years of experience in social media marketing. There’s no need to worry about the painfully boring HR paperwork and commitment to a long-term contract (especially when that new start doesn’t quite work out), nor do you need to deal with the extra costs – outwith salary – that come with hiring a new employee.
Analysis and Reports
Alongside top-drawer content, outsourcing social media management brings in-depth reporting and analytical services to help you get a clear picture of your digital performance.
With Crunchy Carrots, you’ll cut through the noise and get a better view of what’s working for you. On the flip side, we can work out what steps can be taken to develop your business’ visibility and reputation to secure your next big client. Doesn’t that sound great?
Have any further questions? Get in touch today and drop us an email at hello@crunchycarrots.co.uk