The world of marketing is constantly changing and evolving, making it hard to trust that you’re doing all the right things to get your messaging out to customers old and new. Luckily, at Crunchy we are all over the latest trends in digital marketing, and we’ll be sharing some of our hot news and tips with you throughout the year.
People want to reinvest in their local communities, to know where their goods have come from, and be able to see, touch, and taste what they’re buying. We also know that shoppers like a more personal experience when they’re looking to spend, and have perhaps tired of the novelty factor of 24/7 availability that the world’s biggest online suppliers offer.
That’s great news for your business, because you’ve got a local community of people who actively want to spend money with you. The question is, how do you make the most of the opportunity?
Embrace social media
Your niche audience makes a pretty sweet pairing with your local products and community presence – and that should form the core of your consistent messaging. Make the most of your place in the community by talking to your audience regularly, showcasing your premium products and services, and don’t be afraid to try new things and mix it up!
We’re seeing a lot of local brands gain success when they collaborate with Scottish influencers, for example – and we can help you find the right person, the right message, and the right content strategy to drive results. Similarly, digital advertising can target people down to the postcode, giving you an incredibly cost-effective way to spend your marketing budget.
Don’t be afraid to go premium
The cost of living crisis has made many people want to spend their money wisely, and locally. Local doesn’t have to mean lower quality, or that you have to undercut the big brands. Implicit in your pricing should be the personal service you offer, your local knowledge and history, and your deep understanding of your customers.
Let that edge set you apart, and let us position your brand as one of the premium choices a potential customer can make; that means slick socials, a website that showcases who you are, and pricing to broadcast your commitment to quality.
Let our local business champion yours
Working with local companies – very often family-owned businesses – makes our work extra special. We get to see first-hand the impact that increasing sales and profits can make to an SME, and helping a business grow into a vital part of the local economy is pretty rewarding stuff.
We get your challenges because we’re intentionally a local company, built to support others in the Scottish SME network. We know how to grow your business, because we’ve grown ours; we know your customers, because we are them.
If your local company could use a marketing strategy that turns local people into lifelong customers, Crunchy Carrots is your first call.