Developing a brand new website for the fun new card accessory Butterfly Surprise….
Back in November 17, Crunchy Carrots was first approached by Nick at Weve-a-Gift who are based in Alloa and who asked us to launch a brand new product. Their main business is selling high quality ‘impulse’ buy gifts, however the new product was called called Butterfly Surprise!
This fun, quirky new accessory is a great way to surprise your friends and family – a wind up, paper-crafted colourful butterfly that you wind up and place in a card. When the card is opened, the butterfly spins out and into the air. Great fun!
We were involved with the brand new product at the very early stages. This included new branding and packaging designs, setting up Social Media and a new microsite design. We were also tasked with generating content, creating new promotional videos and photography, all to ensure a free-flowing microsite and engaging Social Media plan.
Our team headed out to various locations to film volunteers being surprised opening cards. First stop? Glasgow city centre during the Christmas period. We quickly found out that not everyone is comfortable in front of a camera! This was a challenge, but we prevailed and eventually got enough content to create a short promotional video!
The promotional video was shot and edited in a style to portray the light-hearted, fun nature of the product.
Every reaction you see in the video is genuine, it was great fun seeing people surprised by the product.
This video is now on the home page on the final site!
Along with the video, we managed to collect some quick-fire reaction shots of the volunteers opening the cards, some of the expressions are priceless!
It highlights how well the product works.
Our team are working on the Social Media strategy and due to go live March 2018. Join the Butterfly Surprise Facebook, Twitter and Instagram.