E-commerce, Photography, Videography, Web Design, Website Build, Website Redesign
01
Project Summary
Skidz, a leading name in alloy wheels and performance tyres, needed a website that reflected their premium brand and extensive service range.
Their existing site felt dated and lacked clarity. The enquiry process was cumbersome, leading to missed opportunities and fewer leads. Skidz needed a digital presence that mirrored the quality of their in-person service — simple, stylish, and conversion-focused — without operating as a traditional e-commerce store.
02
Key Objectives
1
Simplify the enquiry process.
Make it faster and easier for customers to express interest, without forcing an online checkout.
2
Reflect a high-end brand identity.
Create a sleek, modern aesthetic that aligns with the premium nature of Skidz’s products and partnerships.
3
Retain WooCommerce familiarity.
Use the trusted structure of WooCommerce but remove checkout and pricing to suit an enquiry-led sales model.
4
Showcase all key services clearly.
Ensure every offering — from alloys to security systems — was visible and easy to navigate.
5
Streamline navigation
We condensed the destination path from parent page to product, making it easier for users to get to where they want, and get in touch.
03
Solutions
User Experience Improvements
Personal Tyre Finder
Offering customers an easy way to check their car tyre options and what alloys are available using an online registration checker
Finance Options
As the client is partnered with an online financer we made sure it was easy for potential customers to see different finance options available
Ecommerce browsing
The new site offers ecommerce style browsing allowing users to easy request more information about over 500 alloys
Easy contacts
Offering multiple contact options including a WhatsApp widget, making it easy for potential clients to reach out.
Performance focused website
Website SEO optimisation
Strategic SEO optimisation was applied across the website to enhance organic online search results
Professional video and photo shoot
A professionally produced video and photo shoot provided the client with premium visual content designed to strengthen brand credibility and improve conversion performance
Fully responsive website design
The new site was built to optimise usability, accessibility, and performance across desktop, tablet, and mobile
04
Project Results
+5,363% Unique Views
Nationwide interest in the new site and products
+529% Page Views
Potential customers finding out more
+366% User Growth
The new website showed a large increase in new users
+287% Online Enquiries
A massive increase in online users requesting further details on alloys
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