Scottish Legal Firm

Paid Media, Social Media Campaign

01

Project Summary

A well-known and prestigious Scottish legal firm began working with us in a bid to improve their drive new client enquiries, and grow their practice across the Central Belt. They had an existing digital footprint across Facebook and LinkedIn, but results were poor, with low follower growth, little engagement, inconsistent website traffic, no trackable new client enquiries, and an overall lack of ROI for this strong, ambitious firm.

02

Key Objectives

1

Improve their brand positioning

In a crowded competitor landscape

2

Build their social following

Through an engaging content strategy

3

Drive new client enquiries

Through targeted paid digital ads

03

Solutions

Engaging and tactical marketing

Regular organic on-brand social media posts

Designed in-house and scheduled regularly through our third-party scheduling tool

Long-form content

Showcasing the depth of expertise available is vital for establishing credibility

Reassuring video work

Make people feel comfortable on their first visit to a solicitor, during what might be a turbulent time of life

Meet the team posts and videos

Help show potential clients a solicitor they feel they can work with and trust to guide them through complicated legal processes

Digital Ads

Paid media campaigns

Across Meta and Google

Targeted Ads

Based on age, gender, and geography, and gathered impressive ROI during the initial 8-week campaign

04

Project Results

148,935

Impressions

2486

Clickthroughs

52

New Clients

£118.65

Cost per new client acquisition

£5,000

Average spend per client