Brewhemia

  • Web Design, Website Build, Website Training
Brewhemia Featured
01

Project Summary

Brewhemia, a unique venue in Edinburgh known for its blend of beer, food, and live entertainment, required a website that matched its eclectic experience. The goal was to enhance e-commerce functionality, streamline the booking process, broaden audience appeal, and empower the Brewhemia team to manage the site independently.
02

Key Objectives

1
Seamless E-Commerce Integration
Implemented WooCommerce to enable efficient management of Brewhemia’s online store, providing a smooth shopping experience.
2
Simplified Booking Process
Integrated a third-party booking platform to make reservations easier for customers and enhance the overall user experience.
3
Expanded Online Shop
Evolved the store from selling only cash value vouchers to offering unique Brewhemia experiences, such as the Gentleman’s Afternoon Tea, diversifying revenue streams and improving customer engagement.
4
Brand Repositioning
Adjusted the website’s design and content to appeal to a broader audience, particularly incorporating elements to attract a more diverse demographic, including female customers.
5
Targeted Promotions
Developed dedicated promotion areas to drive footfall during historically quieter times, such as after-work drinks on Friday nights.
03

Solutions

Website Functionality

User-Focused Design
Ensured intuitive navigation and a dynamic layout to enhance user experience and engagement.
Hero Section Integration
Designed a flexible promotional space to allow Brewhemia to highlight special offers, upcoming events, and new experiences.
Marketing & Content Management
Provided training for Brewhemia’s marketing team, equipping them with the skills to independently manage and update the website’s content.
Ongoing Support & Future Enhancements
Established an ongoing support package to assist with future developments and ensure continued website optimisation.

Insights and Analytics

Performance Monitoring
Post-launch analytics revealed a 17.1% increase in new users, demonstrating improved brand awareness and lead generation.
Enhanced Engagement
User sessions increased by 19.5%, indicating stronger audience retention and a greater likelihood of conversion.
Improved User Experience
A 13.8% reduction in bounce rate confirmed that visitors found the website more engaging, leading to higher interaction rates, including bookings and newsletter sign-ups.
04

Project Results

+127.3% Overall User Growth
Year-on-year increase in active users (reaching 204K)
+124.4% Organic Search Performance
Attracting users who are actively seeking information about Brewhemia
75% Mobile Users
Ensuring Brewhemia effectively engages users on their preferred devices
+130.1% User Engagement
More compelling and user-friendly content
Previous Project
Environmental Charity
Next Project
Visit Falkirk

Get In Touch